Beyond the Short Clip

When motion pictures were first invented, a kinetoscope lasted about thirty seconds.


One hundred and ten years later, the most popular Internet videos were also just short clips lasting well under two minutes.



Curiously the original motion pictures (made by Edison and the Lumieres) and the original Internet videos (made by the users of YouTube) also shared certain aesthetic similarities. For example, in addition to their short duration, these pioneering motion pictures (from 1896 and 2006) used stationary cameras and were often "presentational," in the sense that the characters onscreen acknowledged the audience, whether directly by playing to the camera or indirectly making it clear that they are aware of the camera.

Just as kinetoscopes evolved into feature length films and eventually television series that can stretch over hundreds of episodes, today we are seeing motion pictures produced for the Internet that are longer and more ambitious than the original short clips. The NY Times on July 6th, 2009 reported on how production companies are creating 10- and 20-minute shows for the Internet and writing continuing story arcs for their characters.